Chiliz and Atlético de Madrid Enhance Partnership with Innovative Fan Token Integration

Chiliz and Atlético de Madrid Expand Their Partnership

In a pioneering transfer that marks the start of a brand new stage of Fan Token utility, Chiliz, the main blockchain supplier for the sports activities trade, and Atlético de Madrid have agreed to develop their partnership. The collaboration goals to strengthen the Atlético de Madrid Fan Token, making it extra accessible to followers via the membership’s official app and digital ecosystem.

This expanded partnership affords Atlético de Madrid Fan Token holders an elevated catalogue of advantages, alongside a bigger variety of rewards. Crucially, it permits followers to entry alternatives linked to holding Fan Tokens by way of the membership’s official app.

The Fan Token Experience

Available in Beta model from at the moment, the Fan Token Experience integrates the ecosystem into the Atlético de Madrid platform, enhancing it with new options particularly designed for Atlético de Madrid followers. Daily Fan Polls and trivia quizzes might be launched, enabling followers to earn factors that may be redeemed for numerous rewards and experiences linked to the membership.

These factors can even present followers who don’t but maintain Atlético de Madrid Fan Tokens the chance to earn their first token without spending a dime. The integration of the Fan Token into the Club’s digital ecosystem paves the best way for a brand new frontier within the adoption of web3 know-how.

Impact of The Partnership

The expanded partnership between Chiliz and Atlético de Madrid comes 5 years after the Rojiblancos grew to become the primary Spanish membership to launch its official Fan Token, setting a development that different main LaLiga golf equipment would quickly observe. Since then, the Atlético de Madrid Fan Token has enabled followers throughout greater than 120 international locations to take part in dozens of fan-related choices via voting on binding Fan Polls.

Over 2,000 rewards have been given away to Fan Token holders, starting from signed merchandise and free tickets to unique experiences equivalent to being a part of the workforce’s official season photograph. Alejandro Ugarrio, Director of Atleti Lab, expressed his pleasure concerning the new integration with, stating that it aligns completely with their technique of enhancing the expertise of their followers worldwide.

Alexandre Dreyfus, Founder and CEO of Chiliz and, additionally spoke concerning the important step within the adoption of Fan Tokens and digital belongings by tier-1 sports activities groups. He emphasised that Atletico is main the best way in delivering digital advantages to their followers whereas inaugurating a brand new stage within the Fan Token journey.

Image supply: Shutterstock

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